What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds

Kaplan Business

Title	What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
ISBN	1419584332
Author	Briggs, Rex; Stuart, Greg
Binding	Hardcover
Publisher	Kaplan Business
Publisher Year
Publisher Location
Condition	Fine
Description	1419584332 Near fine in near fine dust jacket. First edition