Marketing Strategy: Planning and Implementation (The Irein Series in Marketing)

Richard D Irwin
Title Marketing Strategy: Planning and Implementation (The Irein Series in Marketing)
ISBN 025609005X
Author Walker, Orville C.; Boyd, Harper W.; Larreche, Jean-Claude
Binding Paperback
Publisher Richard D Irwin
Publisher Year 1991
Publisher Location Homewood, IL
Condition Fine
Description 025609005X Book Description Marketing Strategy is a flexible, short, paper-back text which can be used on its own or packaged with a casebook (Cravens, Lamb, Crittenden Strategic Marketing Management Cases - 1999) or with a custom published case book. It covers the concepts and theories of creating and implementing a marketing strategy. The text offers a focus on the strategic planning process and marketing's interfunctional relationships.--This text refers to the Paperback edition.

$17.00




Share this product




Recently Viewed Items