Marketing Strategy: Planning and Implementation (The Irein Series in Marketing)

Richard D Irwin

Title	Marketing Strategy: Planning and Implementation (The Irein Series in Marketing)
ISBN	025609005X
Author	Walker, Orville C.; Boyd, Harper W.; Larreche, Jean-Claude
Binding	Paperback
Publisher	Richard D Irwin
Publisher Year	1991
Publisher Location	Homewood, IL
Condition	Fine
Description	025609005X Book Description Marketing Strategy is a flexible, short, paper-back text which can be used on its own or packaged with a casebook (Cravens, Lamb, Crittenden Strategic Marketing Management Cases - 1999) or with a custom published case book. It covers the concepts and theories of creating and implementing a marketing strategy. The text offers a focus on the strategic planning process and marketing's interfunctional relationships.--This text refers to the Paperback edition.