Marketing Aesthetics: The Strategic Management of Brands, Identity and Image

Robinson Street Books: Used and Rare

Title	Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
ISBN	0684826550
Author	Simonson, Alex; Schmitt, Bernd H.
Keywords	Corporate,image,,Brand,name,products
Binding	Hardcover
Publisher	Free Press
Publisher Year	1997
Condition	Fine
Description	0684826550 Fine in Fine dust jacket. First edition.