Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy

Free Press

Title	Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy
ISBN	0684864665
Author	Rust, Roland; Zeithaml, Valarie; Lemon, Katherine
Binding	Hardcover
Publisher	Free Press
Publisher Year
Publisher Location
Condition	Fine
Description	0684864665 Fine in Fine dust jacket. First edition.